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Monday, May 8, 2017

What Does Your Product Sell - Ads or Useful Information?


You are booking a multi-city trip on any airline website. In some cities, there are long stopovers. What do most airline websites do? They put advertisements like, 'Book Hotel', 'Visit Museum' and so forth. 
Emirates doesn't sell ads in this context. Emirates warns you that the stopover is longer than usual, that you should have a valid visa to get out of the airport and that departure and arrival airports are different.

How many airlines have this meta-layer information about the flight trips and passengers? ALL OF THEM.

How many airlines apply their empathic brains to help passengers make better decisions? FEW OF THEM.

Where does your airline fall into?


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