Websites have URLs all over the place, especially if they are e-commerce or branding sites. The usual process to open an URL from a web page is:
1. If the URL is a hyperlink, click on the URL, to open a new page (within same tab / new tab)
2. If the URL is in plain text, copy+paste the URL in a browser press enter key and wait for the page to load
Too many steps!
If the URL is in plain text, this website provides an option, 'Go to <URL>' instead of forcing the user with multiple steps.
Would you prefer fewer steps?
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