Facebook loves you. Facebook misses you.
Facebook misses you so much that when you decide to leave, it asks for feedback. If you say that you didn't find facebook useful, it points out that you are not doing a great job finding friends and hence use 'Friend Finder' feature to make it useful. Oh! The Help Center is useful too, in their view.
What you do when your users are leaving your product/platform tells a lot about whether they'll come back or not.
What do you tell your users, when they are about to leave?
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