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Thursday, May 18, 2017

When Ads Take Over Users' Needs

A website I recently bumped into has the tagline, "Why You Should Join Us?" followed by many options as shown in the picture below:
The message appeared to say, You should join us to learn about sponsoring us, follow us on Twitter, Linked In and other places where you can waste more time, and hey, you can also jump onto our closed groups on facebook, slack and other places.

Great serviceability is not about serving great ads, but helping users accomplish their goals. 

Next time, you ask someone to join your tribe, ask yourself, Why should they join you?


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