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Thursday, June 15, 2017

Unsubscribe vs Leave


In today's world of information explosion, Unsubscribe is a term for respite for many users. The moment, we spot useless emails, we start hunting for that one word, Unsubscribe. It's a heavenly feeling sometimes. 

The term Unsubscribe although familiar to many, is hard to understand for many and need help to unsubscribe. In few cases, users might just block the sender. Why block when you can just unsubscribe?
NextBigWhat introduces a simpler term, Leave, a familiar word, easy to understand and act on it.
What's the word complexity in your products?


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