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Friday, April 7, 2017

Customer Experience for Bus Passengers


Suppose you are in a foreign land and exploring local bus transportation options. Imagine, You do not have access to maps or in general, internet connectivity. How do you know where the bus is currently headed?


Destination map for bus passengers in Nice, France

In Nice (France), local buses have a digital display board where the bus keeps moving from one point to another in real-time. For first time visitors or tourists, this is a good way to find out where they are at any point in time and also prepare to get off at their stop without hassles. This is a good feature particularly in few cities/countries where the local people speak a different language or not too helpful in directions. In fact, in many cases, the local people themselves may not know the directions, because Google, Internet, and GPS have taken away most of the geographical knowledge people have in general.

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