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Monday, April 10, 2017

Facts, Figures, Data OR Good Experiences


Take any weather app and it tells you precisely the weather for any particular day. Planning for an overseas trip, look up the weather app. Visiting family at your home town, look up the weather app. 

Sadly, all that the weather app does is to throw temperature data at you for different dates. 

Can we make it better?
Throwing data at users is one kind of an experience. Analysin already available data and make suggestions to users is another. 



Facebook Weather Forecast


Facebook website shows weather forecasts on days with unusual weather changes. For e.g., a hot day that is unusually hot, an unexpected rain or storm and so forth. This is the feature that delights users, not the data.

User's joy is driven by good experiences, not facts/figures/data.

Do you throw data at your users?

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