In 2010, a location-based social networking app called Burbn was launched. A few days later, the creators noticed that the photo upload feature turned out to be the most-used feature. Within 8 weeks, Burbn became Instagram and hit 100,000 downloads within the first week.
Few features are so frequently used that they become products in themselves. Instagram is one such story. The 'Fast Cash' feature or 'Add to Favorites' features are great examples of transforming frequent behaviors to full-fledged product features.
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