Tourist visas force travelers to book accommodation in advance. Travelers often find this hard as they may need to cancel accommodations due to unforeseen emergencies. Cancellations lead to penalties which no traveler likes to pay for.
Booking.com sees this as a genuine concern for their customers. If travelers book hotels in advance, they offer a Tip - Since your dates are a while from now, pick free cancellation to stay flexible. A change of plans is a breeze when you have free cancellation!
A typical organiation may opt to exclude Free Cancellation feature as it puts a hole in the revenue. But Booking.com believes that this only makes more customers to book often and cancel less often.
Talk about building customer loyalty over years. This is one of them.
Which one are you?
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