An online e-commerce application wanted to grant freedom of choice to its customers for online payment. This is how the ocean of options looked like, for a netbanking shopper:
Do customers admire such a freedom of choice? I am afraid, not.
If you are a regular online shopper and use netbanking as a payment option, there is a high probability that you have 3-5 accounts (perhaps?) to pay from. You wouldn't have 40+ online bank accounts with 40+ banks as depicted in the dropdown.
Dropdowns are the most mis-used UI components in the history of software products, in the name of giving freedom and control for users.
An ideal way to handle this situation is to remember the top 3-5 banks the user frequently uses and just show them, while offering the flexibility to modify existing list. Some of you may cry about too many clicks or taps, but what use is such a huge page where you have to spend few minutes to locate your bank name?
Too much of a choice is not a good choice.
What do your customers choose from?
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