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Wednesday, July 19, 2017

Best Products at Cheaper Prices


E-commerce websites can be quite funny across different countries. eBay website for India displays Sort feature for the time, price and distance. Additional options like Price: lowest first, Price: highest first offer more and better choices to users.

Let's look at the website for France. The Sort feature doesn't cover many options available for India.
Where is Low to High filter? Do french people don't like cheap stuff? Was this option removed based on data from usage analytics? If analytics was used to remove the option, then it is a good thing. But if the sort filters team across countries didn't talk to each other and landed up in this difference, it is not a good thing.

Let's face it. We all like stuff that costs cheaper. We want the best products, but at cheaper prices. This is partly the reason why the e-Commerce price wars never seem to end.

While it is good to customize sort filters based on country, e-commerce websites must keep in mind that buying patterns may change from country to country, but buying mindset remains the same"
Best Products at Cheaper Prices.
How does your website fare in different countries?


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