Micro-Moments

Suppose you are on a leaky network connection and call one of your old friends whose number is not stored on your phone contact book.

How do you call that friend?

You select the contact on WhatsApp and call. Simple. Isn't it?

Perhaps not.

Here is what happens:

Calling a contact from Whatsapp

Plausible Suggestions

1. Can we replace above steps with a single 'Call' option which lets you select 'Whatsapp' or 'Phone' contacts? Yes, we can.

2. Even better, can we allow the phone to automatically detect leaky network and call from phone? Yes, we can.

3. For international calls, can we let the phone to warn the user before calling from phone book and charge the caller? Yes, we can.

So, a giant number of steps can be thought through to reduce it to fewer steps. This is called a microinteraction. 

"A microinteraction is a contained product moment that does one task well."

Can you think of a problem, that is starved of microinteractions?